The 2008 Mahabba Awards Ceremony

Al Mahabba Awards is an annual event that seeks to promote and reward artistic expressions of love for the Prophet Mohammed (SAW). Its aim is to provide a platform for scholars, artists, authority figures and the general public alike to come together in celebrating their love for the messenger Mohammad may Allah's Peace and blessings be upon him.

The festival is a youth based initiative that started with a dream in Al Madinah Al Monawwara. Then quickly gained momentum because of the deep love inherent in the hearts of Muslims for Prophet Muhammad, may peace and blessings be upon him, his family and his companions.

The story began one day in a northern country when a man who was confused, hateful, and passionless decided to express his distorted anger in cartoons that attempt to attack the character of the best creature ever created, not by the account of the Muslims but by humans throughout history.The name of this person will not be mentioned because the Quran said, Ina Shanaeka hoa Al Abtar.” He had his moment of fame by attacking the best man on earth. But in every disaster, there is an opportunity. The drawing has sparked a love that was hidden in the hearts of Muslims around the world; this love of all that is good and beautiful was transcendent to us through our prophet sala allaho alyhi wasalam - a true love for all of creation that responds to knowledge and embraces loving expressions. The uproar some of which was so wrong, is nothing but a proof of the flood of love this Umma has; the same love taught to us by the actions of their prophet sala allaho alyhi wasalam. This event which we pray will last forever is nothing but the opportunity that stemmed from this saga. This is the story behind this brand. A brand that is all about the love of the prophet sala allaho alyhi wasalam and love in general. Taken this love, everyone involved in this venture hopes to rekindle that spirit in the heart of all Muslims worldwide.

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